Vivek Pathak
Featured In
The Working Model
Diagnostics (Weeks 1–4)
In the first 2–3 weeks, I go deep into your current marketing process. I map your funnel, review content and tools. And speak with key team members.
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At the end of Week 4, you get a clear diagnostic report: what’s working, and what needs to be worked upon.
Systems & Content Engine (Months 2–6)
Next, we set up simple, repeatable systems for content creation, distribution and measurement.
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Together with your team, we define the content pillars, workflows, and cadences, and put in place tracking systems to monitor performance month on month.Â
Independence & Handover (After 6 months)
By Month 6, your marketing team should be able to run the engine without me.
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We document the key processes, dashboards and playbooks, and I coach your team so they can operate independently.
Scope
Strategy
- Marketing strategy aligned to revenue and org goals
- Measurable KPIs with monthly improvement plan
- Marketing budget allocation and ROI oversight
Sales–Marketing Alignment
- MQL/SQL definition, pipeline visibility, lead handoff
- Marketing-attributed revenue tracking
Organic Content
- Central content pillar feeding all social channels
- Newsletter and podcast launch and growth
- SEO and answer engine optimization guidance
Thought Leadership
- Founder narrative and positioning
- Social media growth and distribution strategy
- Personal brand as top-of-funnel conversion tool
Branding & Messaging
- Website messaging and brand positioning
- High-conversion landing page architecture
- Market entry and expansion roadmap
Team & Operations
- Team structure and hiring guidance
- Marketing tech stack audit and cleaning
- Attribution reporting and workflow automation
Most B2B founders hire a CMO to build a marketing function. The problem is that most CMOs have built marketing inside large companies with large budgets, large teams, and long runways. That's a different job.
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I've built pipeline with almost nothing — and done it repeatedly.
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At Redseer, I ran marketing with a lean setup and no paid acquisition. SEO work made Redseer the top Google result for every major Indian internet sector — ecommerce, foodtech, grocery, fintech. Our newsletter reached 50,000 readers and generated due diligence and benchmarking mandates from India, the US, and Singapore. Our annual event, Ground Zero, put 100 of India's top founders and investors in one room with 1,500–2,000 watching online. LinkedIn grew from 5,000 to 20,000 followers in under a year. Media mentions crossed 500 per month. The result was consistent inbound from clients who already trusted us before the first call — which is what good B2B marketing is supposed to do.
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I've since done the same thing for myself. Starting from 2,000 LinkedIn followers in early 2023, I built TotalMacro — a fitness coaching business for working professionals — entirely through organic content. No paid ads. No agency. LinkedIn grew to 17,400+ followers. The business generates consistent inbound and runs at full capacity on content alone.
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With my one Fractional CMO client, working with just one freelance writer and one junior team member, LinkedIn impressions grew from 3,000 to 10,000 in three months, their first newsletter lead came in, leads were generated through targeted ads, a podcast was launched, and a full website for their new product Kortana went live — all within 3-4 months of engagement.
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The pattern across all three is the same: clear positioning, content that builds genuine authority, and a pipeline that compounds over time without proportional spend.
Career Path
Nov 2025 — Present
Fractional CMO
Strategic Advisor for Founder-led B2B Businesses.
Aug 2024 — Present
Founder, TotalMacro.com
Building a Fitness Company for Busy Working Professionals. Leveraging my Sales, Marketing & Consulting Skills.
2015 — 2024
Partner, Redseer Strategy Consultants
Part of Leadership Team that scaled the firm from ₹30Cr to ₹140Cr. Led Sales, Marketing and CXO Summits. $10Mn+ in Direct Sales.
2012 — 2015
Founder, Benxeen
D2C apparel brand built from zero. Focused on ICP-led marketing using organic content, ads, and events.
2011 — 2012
Chief of Staff, Base Corporation
Managed procurement, supply chain, plant production reporting & MIS, and cross-functional operations.
2008 — 2011
Manager, Tata Steel
Learned the basics of managing and leading an operations team.
2004 — 2008
B.Tech. IIT Roorkee
Metallurgical & Materials Science Engineering
Case Studies
Redseer's CXO Summits
Redseer's Ground Zero became a platform where 100+ CXOs come together in a room and shared their insights on the ecommerce industry. Which was watched online by more than 1000 participants.
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The event also helped drive the sales engine, besides the being sponsored and profitable.
Brand Redseer
Redseer became the default search for any ecommerce vertical industry size due to our SEO efforts
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50,000 VCs, PEs, Hedge Funds and ecommerce company CEOs subscribe to Redseer Weekly (the weekly newsletter)
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Built systems which helps drive PR/Media coverage of every Redseer industry report now
Founder, TotalMacro
TotalMacro is an online fitness program where I have coached ~50 busy professionals globally in the last 1 year.
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All customer acquisition driven via organic content on LinkedIn.
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Trust further being built through videos on Youtube and newsletters on Substack.
Fractional CMO: Vega AI
Built the key content pillar for VEGA (newsletter) which helps drive content on LinkedIn and also helps generate leads
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Helped VEGA, finetune their performance marketing helping them land 10 leads in 3 weeks
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Built measurable marketing systems, which helps the founders track marketing progress
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Helped VEGA AI launch their new product Kortana in 3 months from concept phase